Sephora Collection has signed on as the official beauty sponsor for the debut of a new music festival – Panorama.

Panorama will take place July 22nd – 24th in New York City’s Randall’s Island Park. Sephora will offer festival goers an “interactive encounter,” the brand says. It will feature innovative technology and engaging product exploration designed to take them on a “beauty journey.”

Deborah Yeh, SVP of Marketing and Brand for Sephora, said, “As a retailer, Sephora already has the ability to share great shopping experiences with our clients, and our focus at Panorama is to offer a deeper product experience for Sephora Collection, sharing our unparalleled brand assortment and service premise in an unexpected way beyond our stores or dotcom site.”

Throughout the three-day event, attendees can visit with Sephora Collection’s artistry team at the beauty bar. The beauty bar will be stocked with best-selling products, including soothing face masks, Beauty Amplifiers that luminize, plump and set, as well as Colorful Gloss Balms and body art appliques.

Sephora’s Beauty Bar will also feature the Ouai Braid Bar and Wave Station + Dry Shampoo Styling Station. The brand will also offer free Wi-Fi to guests visiting the beauty bar.

Follow Sephora Collection’s social reporters on Instagram @SephoraCollection #BeautyUncomplicated to see live posts from the event and trending beauty looks.